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Bonus material in a movie trailer?

Posted on August 5, 2010

How’s everyone doing today? I just checked this out and had to share it. This is the new interactive trailer for “Scott Pilgrim vs. The World.” The trailer works on so many levels; the first being the design. I love the retro 80’s Nintendo look, oh and the music brings it all home. After this trailer loads, you know there has to be some kind of “game” ahead.

Go ahead and check it out (make sure to hit the fullscreen button on the right hand side) . While watching the trailer make sure to click on the screen for bonus behind-the-scenes info and points! Every bonus adds a sneak-peak to Scott Pilgrim’s world (just like why he is wearing a Smashing Pumpkins t-shirt). It is great to see a completely new way of interacting with a movie trailer. Everything is so engaging.  You even get to cash in on the points you earned while watching the trailer.

This iTrailer is just so original. I really gets me excited when a new concept like this hits a home run and really involves you in the movie experience.  I can’t wait to see the movie. Click here to see it in action.


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» Filed Under user interaction design, web design


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